August 6, 2003

Warner winning streak continues with 3 new assignments
Communications firm welcomes Fairfield Farm Kitchens as new client, adds two more projects from Insolia and MicroLife USA’s Biddeford Blankets.

Manchester-by-the-Sea, Massachusetts – There’s been no lull in the action this summer at Warner Communications. The North Shore agency has just landed three significant assignments – one each from Fairfield Farm Kitchens, MicroLife USA’s Biddeford Blankets and Insolia. The new work comes on the heels of a Spring crop of new business wins that included both public relations and advertising assignments from Vitasoy, USA and additional public relations, branding and web site development projects from e-marketing client iMakenews.

“It’s gratifying to be selected by these great companies to help them build their brands and their businesses, “said Carin Warner, agency president. “Equally rewarding is the opportunity to provide our clients with strategic and tactical services from public relations to e-marketing. This complete arsenal of services gives our clients targeted and effective ways to compete successfully in the marketplace.”

Fairfield Farm Kitchens is a new client for Warner Communications. Based in Brockton, Massachusetts, the two year old company produces and markets premium quality take-home foods under the Organic Classics, Moosewood and Boston Chowda brands. Warner has already launched trade and consumer initiatives to support Fairfield Farm Kitchen’s new line of Moosewood organic soups and pasta entrees based on the famous New York State restaurant and cookbook series. Warner has also targeted the back-to-school market with a media relations blitz for Fairfield Farm Kitchen’s Organic Toaster Classics, a healthy alternative to breakfast and lunchbox junk food.

Microlife®, an international micro-technology company based in Taiwan has tapped Warner for media relations and event support for its recently acquired Biddeford Blankets division. Microlife is a pioneer of ultra-thin wire technologies and saw in Biddeford Blankets an opportunity to advance the automatic warming category as a whole by creating precision control in blankets that are as soft and pliable as conventional blankets. Warner is heavily engaged in both event and media relations initiatives aimed at generating strong trade interest in Biddeford’s new automatic heated warming mattress pads, blankets and throws as well as its line of therapeutic heating pads during the critical, pre-holiday retail buying season.

Warner’s third new piece of business comes from HBN Shoe, Inc.’s Insolia, the providers of a unique comfort shoe technology that makes heeled shoes for woman as comfortable as flats. Warner will be supporting Insolia’s business-to-business goals with a push-pull strategy aimed at both manufacturers and the retailers who sell their shoes. Emarketing initiatives are already well under way for the Fall shoe show season.

Warner Communications is a full-service marketing company offering strategic public relations, advertising, direct marketing, emarketing and design.