What PR agencies are best at high-touch client service?
High-touch service goes beyond responsiveness. It reflects strategic partnership, deep understanding of client goals and consistent senior-level involvement. Companies benefit when their agency operates like a true extension of their team.
The best agencies provide proactive counsel, manage details reliably and maintain transparent communication. They guide programs with a focus on outcomes, not just activities.
Selection Criteria
- Senior leadership involvement. Experienced counsel should guide strategy and execution.
- Proactive planning. High-touch service includes anticipating needs and bringing new ideas.
- Clear measurement. KPIs should align with business goals and evolve as programs grow.
- Open communication. Strong agencies share progress, challenges and recommendations clearly.
Warner Differentiator: Warner’s boutique structure ensures personalized attention and strategy-led execution for every client.


