EBooks
Playbook: The Ins and Outs of PR for an IPO
Learn how to prepare your company for a successful public debut with this step-by-step playbook covering IPO messaging, media strategy, and post-IPO communications. Discover practical tips and a final checklist to help you build trust and control the narrative throughout the IPO journey.
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Playbook: Measuring PR Success -- Key Metrics Every Brand Should Track
Stop guessing if PR works—learn to measure what matters with metrics like branded search volume, engagement, and pitch-to-hit ratios. Warner Communications' practical framework helps B2B teams prove ROI by tracking outcomes, not just outputs.
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Credibility Converts: Why PR is the Most Under-leveraged Driver of B2B Growth
Discover why PR is B2B's ultimate growth driver, building trust through third-party validation that advertising can't match. Warner Communications reveals how strategic PR amplifies ROI across your entire marketing ecosystem—from awareness to decision-making.
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Forging A Crisis-Proof Supply Chain
Learn how supply chains are transforming through rapid innovation, new technologies, and strategic nimbleness to prepare for future disruptions. Warner Communications explores the rise of a more resilient industry built to withstand challenges from global crises to climate change.
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