PR Measurement Playbook
Unlock PR Impact: From Outputs to Outcomes
Why Download?
Stop guessing if PR works. This guide reveals essential metrics to track ROI, refine strategies, and drive growth. Warner Communications, B2B visibility experts, shares impact-focused tools for smarter decisions.
Key Metrics at a Glance
Learn to measure:
- Branded Search Volume: Gauge rising awareness.
- Engagement: Assess content resonance.
- Pitch-to-Hit Ratio: Evaluate messaging alignment.
Combine for holistic insights; track trends long-term.Takeaways
- Impact over activity.
- Awareness, quality, effectiveness.
- Long-term > one-off.
Elevate your PR—download for full details.
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