FutureTrans, a transportation and logistics provider, engaged Warner Communications to lead a comprehensive rebranding initiative. Warner developed a rebranding strategy, transforming FutureTrans into Perlitch Transport with a new identity centered on reliability, customization, and data-driven solutions.
Warner established Perlitch Transport as an industry thought leader through proactive media outreach and content creation. The team crafted key messages highlighting the company's proprietary technology, custom solutions, and sustainability commitment. Warner secured media placements for CEO Jenny Perlitch, drafted press releases, and created social media content to support the rebranding. They also successfully nominated Jenny Perlitch as a "Top Pro to Know" from Supply & Demand Chain Executive.
The partnership resulted in a successful launch of Perlitch Transport's new brand identity, increasing visibility and establishing the company as a leader in innovative logistics solutions. The rebranding culminated in a high-profile press release at MODEX 2024, announcing the new identity and Jenny Perlitch's industry recognition.