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TradeCentric, formerly PunchOut2Go, helps B2B buyers and suppliers connect, automate and scale their digital trading capabilities, via a cloud-based integration platform. Warner supported the transition of the decade-old company into adjacent sectors of eCommerce and eProcurement in addition to its core PunchOut solution.

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Through a steady cadence of strategic announcements and thought leadership content shared in a media relations campaign that included paid and earned coverage, Warner elevated awareness of TradeCentric’s new brand, its leadership team, and its expanded capabilities.

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